Your website was working well, gathering traffic, and everything was going smoothly until suddenly, your website traffic and interaction went down. For a business to survive and thrive, website traffic is a must. You may need help to turn around falling website traffic, so we bring you the top 10 ways to turn declining website traffic into a running one:
1. Check for penalties
The first thing to do is to find out why your website traffic is falling. Find out if there are any penalties or unfair marketing techniques on your website. If this is the case, it can cause considerable traffic loss. Review your website and work according to the standards of Google to have your website running again.
2. Review user experience
Have visitors visibly reduced? It may be because of user experience; if you compromise on that, your website users might not return to your website again. If you need to work on the design, now is the time.
3. Check your backlinks
If your traffic is falling down, your backlinks need to be fixed as they used to be. Your competitor has won the backlinks race, or the content that links to your site is gone. It can be challenging to regain the links, so the best way is to republish and update your content.
4. Ads intervention
Are your paid ads cutting your organic traffic? To find whether your paid ads are working or not is to pause them and analyse whether your paid ads are performing. If that is the case, you will have your answer to continue with them.
5. Have a dedicated blog page
Do you still need a blog page? Make one designed and start regularly publishing valuable long-form content to add value you offer on your site.
6. Target keyword
Keywords are the words and phrases people type into the search engine. Place your target keyword in the following locations:
- Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally, in the body
- The first 100 words
- Image file names and alt text
- Meta description
Some keywords get searched more than others, so you need to figure out which ones you want people to explore to find your business.
7. Search engine research page (SERP) issues
Sometimes the volume of your keyword and the ranking go well. It is just that people are not searching for that keyword anymore because it now gives the answer to the related keyword in a new answer box. This results in a lower number of website visits.
8. Review page type and traffic type
Your website traffic may be falling due to one of the following+:
- blog page
- main page
- category page
- product page
Find out which one needs to be improved, and it is an easy fix. If it is a blog post, your content needs to be better. If it’s the product page, it is copywriting that needs to be better. When you find out where you are lacking, you can start working on it immediately. Your blog posts require SEO optimisation and promotion.
9. Improve your page speed
Is your webpage taking ages to load? This means your bounce rate is sky-high and killing the user experience you have been working on. Speed has always been a ranking factor, but even more so now with the page experience update. Optimise your image file sizes, page structure, and the functionality of third-party plugins to improve speed.
10. Promote your content on social
Are you already working on content and blogs? Don’t forget to promote it on social media channels. You will not only drive traffic to your site, but you can interact with your target audience, receive feedback, and get backlinks. What to do on social media?
- Add hashtags
- Research the target audience and what they are following on social media
- Research competitor’s social and sees which of their posts or campaigns are doing well
- Post at the right time (when your target audience is online)
Reviving website traffic is critical for all aspects of your business. Contact our specialists at FBS Digital to learn how we can help you improve your marketing strategy. Call us at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
