Marketing is not just limited to advertising, but a good marketing strategy that increases revenue for your business. Marketing has many faces and phases; to promote your products or services, you must understand and implement them.
Coming up with new services or products for any business is a lot of work. Once the product is ready, its launch and marketing are left to be dealt with. Promoting products is very important for any business to start and keep selling. If not done correctly, the newly made product could easily fail.
Although promoting your products seems like a tiny thing for a business, it should be dealt with precise planning to achieve the goal of promoting your products, so they sell well on the market.
Here are the 3 best and most cost-effective ways to promote your business:
Exclusive preview for loyal customers
As a business, your loyal customers are your most significant assets. Assets grow more when you invest in them. When your customers trust your business, they will first ask you if you have a certain product in your stock before going for it elsewhere.
Therefore, you must appreciate these customers the most when you launch a new product. And only a little money is required to give them an exclusive preview and make them feel appreciated too. Giving them a launch party or even something as minor as a virtual tour can make any customer want to become loyal.
Referral marketing
In the past, referral marketing would be limited to just flyers and pamphlets when a shop or business was launched. But these days, there is more to it than just traditional marketing.
Although there is nothing to do with traditional marketing, there are ways you can bring the wow factor to it. Because most people like to look at the reviews and ratings before buying a new product, referral customers are valuable to a business because customers trust their friends, families or any influencer (as your brand ambassador) more than an advertisement.
Social Media Marketing (SMM) or Email Marketing
The most cost-effective way to promote a product is through social media or email marketing. It is one of the widely used forms of marketing because only a little investment is needed in social media and email marketing.
Putting the message of your product out on the market through email and then scrutinising the customers that buy the product and retaining them sounds like a good plan, doesn’t it? Similarly, social media marketing could promote your product once it jumps on the trend and goes viral. Even if it doesn’t, social media marketing can easily put your product out there for the world to see.
Looking for a digital marketing agency in London to help you build a great social media marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
