The landing page refers to the web page a person lands on when they click on the link through an email, an ad, or other social media locations. Landing pages are different from web pages because they are not included on the website but are designed only to navigate a particular user towards the website. Landing pages have a special purpose of serving, that is, to gather the target audience on the official website.
Although the landing pages are there for a short time, a precisely knitted strategic landing page could create a good amount of traffic on your website. A good landing page is vital because it can quickly boost your credibility, reinforce your brand, increase traffic, and generate leads. A good marketing strategy always includes creating a different landing page for each active promotion.
Are you working on creating a killer landing page that brings you a massive audience? Here are a few tips for excellent landing page practices to keep up your sleeve.
1. Page loading speed
If your landing page has so many visuals that it takes more than a few seconds to load, it’s enough for potential customers to get distracted and move to something that saves them time. Keeping customer attention takes time and effort. Keep your landing page small so it loads quickly and serves its purpose.
2. Showing social proof
Positive reviews from happy customers help get your audience’s attention. Showing how many satisfied preexisting customers you currently have increases your chances of generating more leads.
3. A perfect headline
The heading is the first thing that catches a visitor’s eye. The customer is already reading your title, so you only need to ensure your headline sells. Try using a headline that sums up your brand, product, or service perfectly and can retain attention, too, because if it has all of those but is boring, it will not serve its purpose.
4. CTA (call to action)
Every landing page has a CTA button, so what is the purpose of a landing page? CTA is an action-oriented button that guides visitors to take the desired action. But the CTA should be engaging because all hustles would fail without it. The CTA button should be fascinating and colourful, so it would compel the visitors to click.
5. Avoiding overcomplicating
To keep the conversions from the landing page going strong, a perfectly designed landing page is necessary. A poorly designed landing page can quickly kill your conversion. Do your customers want to scrutinise the landing page? No. They just need to extract the required information as soon as possible and go about their day. Ask for vital information so that they can get started. They can always give additional information when they become your customer.
Do you still need help with your landing page? FBS is a digital marketing agency in London that can help you build a landing page that converts! Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
