Copywriting helps you persuade people to buy your products or services. Finding the target audience for your business and keyword research defines your success in copywriting and eventually bringing in sales. If you start writing with bland and unengaging content, you can kiss valuable blog traffic goodbye.
Moreover, with so much fun video content on the internet, people don’t read as much as they used to. They simply just skim. Therefore, to convert your readers into clients or customers, you must keep their attention. In other words, your words should have the power to keep their eyes glued to their screens.
Here are 5 copywriting tips to help product pages sell more.
1. Understand your audience
The sole goal of a copywriter is to understand what is needed to make a visitor turn into your customer. Collect the data to which the visitors responded positively to understand them better. In copywriting, the writer needs to address a general audience to turn into potential customers for their business rather than a small selected audience.
2. Know the target benefits of your product or business
Another great tip is to make product pages short, easily readable, and scannable. The quicker the visitor buys your product or service, the better it is for your business. If it takes them long to decide, they might turn it down. Copywriters need to write the benefits of their products or services so that the visitor quickly chooses to buy.
3. Keep a friendly but powerful tone
Keep the tone of your product page friendly, conversational, and informative. Use expressions that you would use to describe the product to your friend but in a way that tempts or persuades them to hit that “Add to cart” button. Use inspiring and triggering words to spark emotions and get people to sit up and take notice like “guarantee”, “risk-free”, “money-back”, “free”, etc.
4. Don’t underestimate the power of creating a sense of urgency
Creating a sense of urgency will make your customer decide to buy now instead of later because speed is the best tool in persuasion writing. The primary goal of copywriting is to persuade and tell the visitor that this is their best option among your competitors. Phrases like “buy now”, “limited time offer”, or “hurry up before the stock runs out” works best.
5. Your headline or hook better be good and quick
Statistically, there is a greater chance of a visitor reading your product page if the headline is attractive. And if the headline does not attract the visitor, there are chances that they will not read the product page from there. Creating a powerful headline requires using simple and apparent words and giving the visitor something new and exciting to read.
Copywriting is critical for all aspects of your digital marketing strategy. Contact our specialists at FBS Digital to learn how we can help you improve your market strategy by calling us at 0204 526 5195 or e-mailing at hello@finchleybusiness.co.uk today!
