Customer reviews make or break a business. If your company is getting good customer reviews, other customers will trust the word of another and make up their minds about your business. But if your company is getting negative reviews, it is no secret that other customers would take the word of another buyer.
Customer reviews are simple when your only focus is improving the customer reviews you are getting. Reviews are crucial to your business because people like to see what others are talking about the product they are interested in. It’s their way to ensure that the money they are putting in to buy your product is valued.
1. Earning reviews
The best and the longest-term way of getting great customer reviews is to build trust among your potential customers. These are the best because they are the most genuine and have more benefits than others, such as other customers sensing and expecting security and value for money from your brand.
Earning reviews is a challenging job. Companies that receive genuine reviews have put a lot of work into this side of the business. That means you can spend a lot of money on something other than it. But putting the customer’s needs over yours and actively engaging with them and appreciating their help sincerely does the job.
2. Asking for reviews
Another great way of getting good reviews is by asking for them. And before you ask for them, you must ensure that your review support takes a little of their time and is easy to access. Customers are less likely to leave a review if their customer support experience isn’t good. Letting them know how much time it will take will make them more compelled to give a review.
3. Handling negative reviews better
Getting negative reviews does not feel good for a business. By looking at the bigger picture, the customer that leaves a negative review does it to make their voice heard. You can comfort them by acknowledging their concerns and getting them what they need. If there is some wrong done by your company which can happen, try to get it right as soon as possible so that other customers know the type of customer service they are getting.
4. Get reviews at the right time.
Getting good reviews requires some work. Asking for reviews when the customer is unhappy would automatically get you a negative review. Asking for reviews when the customer is happy and satisfied with your product or service gets you what you want: a positive review. Bad timing, such as late delivery or wrong package, is a bad time to ask for a review.
5. Encouraging reviews
Encouraging reviews is the best way to ensure positive reviews. If a customer is taking time off to give your product or service a review, you should give them something back. From some point of view, it is an investment too.
Consider giving the customers rewards or discounts when they leave a review. It will also be a great strategy to boost your sales as such discounts make potential customers your regular customers.
Are you looking for a digital marketing agency in London to help you with your marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
