Any business should outsource its digital advertising and marketing requirements. It makes sense, and we’ll explain why for six reasons. A digital marketing campaign is best designed and executed by an advertising or marketing agency. Conceptual work/strategy design, graphic design, media buying, and implementation are all part of this.
So, why do so many small firms try to perform their digital marketing in-house? And why might they prefer to outsource their digital marketing? First, consider what defines digital marketing:
What is digital marketing?
Any business, large or small, should outsource its digital advertising and marketing requirements. It makes sense, and we will explain why for 6 reasons.
A digital marketing campaign is best designed and executed by an advertising or marketing agency. Conceptual work/strategy design, graphic design, media buying, and implementation are all part of this. So, why do so many small firms try to perform their digital marketing in-house? And why might they prefer to outsource their digital marketing? First, consider what defines digital marketing:
Examples of digital marketing
- Digital gadgets such as cell phones, tablets, desktop computers, televisions, and gaming consoles
- Platforms for digital/social media — Google (and other search engines), YouTube, Facebook, Instagram, LinkedIn, Twitter, and so on
- Paid advertising (on search engines and social media platforms), email and newsletter campaigns
- Digital data — the insights and information gathered by firms about their target market (e.g., online searches, likes, and engagements)
- Digital marketing technology – the marketing technology used by organisations to reach, engage and communicate with their target audiences. Websites, online commerce, and mobile applications are examples of this (apps)
Strategic, innovative, and frequently disruptive digital marketing is required for success. It is a technology-driven specialised field that can be both cost-effective and powerful.
However, many small businesses prefer to perform their digital marketing (e.g., website, email marketing, and social media) rather than hire a digital agency to do it for them.
Here are 6 reasons why you should never do that (unless you are a seasoned digital marketer) and instead outsource digital marketing:
1. Time
It takes time to master digital marketing. Regular page updates, real-time attention (to inquiries and comments), and swift action (troubleshooting) when things go wrong are all required for social media alone.
However, time is one resource that small enterprises need to have. Business owners must focus on the day-to-day operations of their company, including cash flow, accounts, and client and supplier relationships.
Website updates, social media posts, and email campaigns all take significant work and frequently fall by the wayside. Outsourcing your digital marketing needs ensures that they receive the attention they demand – while saving you time and frustration.
2. Team
The ‘5Ds’ described above show how diverse, technical, and specialised digital marketing is. It is not an easy discipline to master.
Small firms frequently hire an in-house marketing manager to handle all their marketing needs. However, rather than having a single marketing person on your regular payroll, outsourcing your digital needs provides you access to a whole digital marketing team, which includes:
- An account manager who is well-versed in the digital world
- A website developer with SEO (search engine optimization) knowledge to keep your site updated and continually optimised
- A graphic designer (website, logos, ads, and more)
- A video expert (creating share-worthy Facebook videos or Instagram stories)
- A social media manager or community manager to oversee your pages’ content development or curation, as well as engagements
- A digital ad professional who understands SEO and Google Analytics
A team of virtual marketing assistants will be able to help you with anything, including research, copywriting, blogging, design, and strategy development.
3. Technology
You will not only gain access to a team of specialists but also access to innovative technology by outsourcing your digital marketing needs. The latest programs and applications are costly (the licensing costs alone will make your eyes wet), but a digital marketing agency will supply you with a team of professionals with access to the most up-to-date technology.
4. Speed
They’re also fast. An excellent digital firm will rapidly and effectively implement your marketing strategy, reacting to comments and questions, monitoring rival activity, and ensuring that you are always one step ahead of the competition.
5. Support
A digital marketing agency can give you ongoing digital support and advice, which is invaluable in and of itself. A virtual team’s members are experts in their subject; they know what works and what doesn’t. They can provide strategic direction and important information but are also available to assist.
Website updates, IT support, troubleshooting, and other services are included. They are only a phone call away for any requirement.
6. Strategy
Most significantly, a digital marketing agency like FBS Digital meets with you monthly to fine-tune your marketing and customer acquisition approach. FBS Digital will monitor your activity (and that of your competitors), calculate your ROI (return on investment), and provide you with a solid framework for decision-making.
Monthly statistics on key performance indicators (KPIs) such as website traffic, leads, email, open rates, conversion rates, and continuous improvement in search engine rankings (including Google and Bing) are standard – as is a personalised approach focused on your company’s bottom line.
The FBS Digital marketing team will help your company flourish online. We are confident in our strategy and ability to meet deadlines, hit targets, and exceed expectations (at half the price of other agencies) that we provide a one-of-a-kind brand promise guarantee – one that pledges to perform.
We’ll also make sure you have final permission on all online content or activity, as well as detailed monthly reports (covering spending, activity, and impact) and the chance to work with the most dedicated, passionate (and friendliest) group of professionals you could ever expect to work with. To learn more about FBS Digital’s social media services, call 0204 526 5195 or email hello@finchleybusiness.co.uk.
