Businesses generate revenue when their products or services are sold. The people in marketing know how hard it is to make a product and potential target customers and get them to your website. The potential customer is now reading your product description to decide whether to buy your product or check out another seller’s online shop.
You must write product descriptions that persuade your customers to buy your product. Sales determine the success of companies. Product descriptions are small details that can convince buyers to purchase. Here are some ways to write them.
1. Focus on benefits and features
The customers come to your website to buy the product they need. They are quick and take their sweet time to choose the product that will satisfy and aid their needs the most. If your product description meets their needs, they will buy the product. Focus on the features and benefits of the product so the customer finds it of use to their needs.
2. Make a brand’s voice
You may have seen some online stores that are very professional and straightforward with their product description and others that are not unprofessional but funny and sarcastic. That is because they have set the tone for their brand, which sells. Make your brand’s voice and use it to hook your customers to your brand.
3. Make it readable
Your product descriptions must be easy to read. They need to be scannable, and customers should be able to read them as quickly as possible. Bullet points are the easiest way to achieve this. Easy to read and easy to decide for the customer.
4. Don’t underestimate the power of SEO
Search engine optimisation may be the hardest to achieve, but it is equally crucial. Writing product descriptions that make the product attractive to the customer while keeping the Google algorithm in mind and using the appropriate keywords is key to success.
5. Be your audience
How would you know what your audience seeks? When you put yourself in your audience’s shoes when writing product descriptions. When writing a product description, remember that thousands of potential customers would be reading it. Address your customers as if you are talking to them, persuading them to buy your product.
6. Tempt your audience
Sometimes, people are just wandering about and land on your website. Well, the universe has done its job, and now it is up to you. Write the product description that tempts that wanderer to make a purchase. Tempting your audience can be achieved by showing them social proof. Make your product reviews visible and real. The product being the customer’s favourite will automatically entice the wanderer to become a customer.
Looking for a digital marketing agency in London to help you build a great marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
