Back in the day, advertising took place in newspapers that came once a day in the form of print. People looked forward to reading newspapers in the morning with their breakfast, reading articles while sipping their coffee, reading cartoons or comics, and playing crossword puzzles with their spouses or children on Sundays after brunch. But today, advertising is far more entertaining and even more complex. It has become marketing.
From videos, streams, and posts on Facebook and Instagram to written content like blogs, tweets, memes, and comments, social publishers are creating and publishing the most entertaining content to get the most engagement or traffic because that will improve their business.
What does social publishing have to do with businesses?
Think of social publishing as a financial audit. Audits give confidence to stakeholders and investors to work with you because you are clear, accurate, and transparent about your financials. Social publishing does the same – giving confidence and trust to your customers and clients. Social publishing opens the path of communication and feedback where your current customers can share reviews, ask queries, and even endorse your product or service to your potential customers.
How does it improve your business?
Social publishing has many benefits for a business – but most importantly, it helps establish an online presence. If you are wondering what an online presence will do to your business, it builds relationships. When you regularly post content, especially ones that “connect” or “interact” with the users, you acquire a voice that relates you to the customers. You build trust, gain credibility, get reviews, and have a platform where you can showcase your products and services.
Does social publishing increase sales?
When creating a budget for marketing, the ultimate question businesses have is whether investing time, resources, and finance in campaigns and marketing on social media is worth the result. A better question would be, “Does it increase sales?”
The answer is quite simple and plain. Yes, it does. Since it lets you reach a wider audience and invite new customers with trust and credibility, it scores sales by adding people to the sales funnel. Not every person you interact with will buy from you, but they are the lead or “potential customers” that you can convert into sales.
Moreover, it is also very affordable. You need someone creative and knows his way around social media, how to make strategies, market, and run paid ads.
Replying to feedback on social media is also like customer service. And what does customer service do? From addressing customer issues, increasing customer lifetime value, generating referrals to retaining customers, boosting employee retention, and reinforcing company values, brand, and culture, and gives you a competitive advantage.
Realtime Feedback and its importance
Social publishing allows you to engage with your customers and get insight into your target audience’s interests. Realtime feedback, which can be either comment on “reactions” to your content, is the instant market feedback on your product or your services which:
(a) saves your time from product analysis
(b) let you cater to your customer’s issues without delay
(c) allows you to improve/ work on your product almost immediately
Knowing what your customers want, how they want, and when they wish lets you do business like no other.
Looking for a digital marketing agency in London to help you build a great social media marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
