Marketing needs words – not great in quantity but in quality. Marketing needs words that make a potential move. A good marketing strategy, whether it is that of traditional marketing or digital marketing, consists of words that help a business interact with their customer and persuade them to buy its product or service.
In digital marketing, a business must deal with content writing and copywriting. The primary difference between both is that the main goal of content writing is to inform the customers about your products or services, and the primary purpose of copywriting is to persuade the customer to buy your products or services.
Let’s talk about the two types of writing in detail.
Content Writing
A content writer has SEO knowledge, knows how to create headlines that turn heads, and has epic research skills. SEO helps a content writer concentrate on generating traffic on the business’s website by using specific keywords, good research skills help gather relevant information about the business’s products or services, and headline creation helps attract the readers’ attention. A content writer creates:
- Case studies
- White papers
- Captions for social media
- Tutorials
- Print magazines
- Email newsletter
- News articles
- E-book
- Press releases
Copywriting
Experience in writing descriptions of various industries, playing with a team, and empathising are critical skills for copywriting. Experience writing for various products and having a flair for words are some skills that make a copywriter stand out. Using empathetic writing, they can persuade users and turn them into customers. A copywriter works on:
- PPC ads
- Social media ads
- Product pages
- Web page copy
- Sales emails
- Website sales copy
- CPM ads
- Landing pages
- Video scripts
There are two main differences between the two:
The purpose
A copywriter’s job is to create a sense of urgency to inspire an emotional response. Copywriters must write content that persuades the customer to respond immediately to buy something or take action, like signup for a newsletter, subscribe to a channel, or visit a website. On the other hand, a content writer needs to write content that engages with the customer and tells them about their product or services so the business may sound reliable and trusted.
The goal
Another critical difference between content writing and copywriting is that content writing focuses on the long-term goal of a business. A well-written and filled with SEO keywords will always pay the company back overall. On the other hand, copywriting serves a company’s small and short-term goals, like running a campaign or ad.
End note:
Content writing and copywriting are necessary because a company must convince and persuade customers to thrive. While content writers attract organic traffic to the business website, copywriters turn that traffic into leads.
Content writing and copywriting are critical for your digital marketing strategy. Contact our specialists at FBS Digital to learn how we can help you improve your Content Marketing strategy at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
