Social media platforms such as Facebook, Twitter, Snapchat, YouTube, and Instagram find and connect with each other, but most importantly, generate ideas and get entertained with engaging content. Social media users now expect brands to use engaging, informative, and fun videos to communicate with them.
Therefore, brands must drum up fresh social media content ideas to keep their followers interested and attract new people to their accounts. However, bringing new content daily and delivering high-class videos on multiple platforms is exhausting. So, we bring you easy, effective, and solid content ideas for each primary social channel so you can keep your social media strategy ahead of the curve.
Top 5 easy and effective strategies for your social media videos
1. Create a daily, weekly, or monthly series
Did you come up with a great idea and your audience fell in love with it right away? This idea can generate great content by turning it into a recurring series. Simply add something new and spicy into a pre-existing format to keep your audience hooked for more.
2. Make how to’s/guides
People always turn to online tutorials for things they don’t excel at, like cooking or using a specific, tricky product. These videos usually demonstrate how to use a product or service and talk to the viewer about some key features and benefits. With these tutorial videos, you can also easily influence a user’s purchase decision.
3. Run a contest or giveaway
Who doesn’t love free things and giveaways? These giveaway videos are a quick and easy way to fill a hole in your content calendar in a snap. Add a product shot in the video and some instructions for entering the giveaway and upload your video in the morning. Bam! Your video will start trending by the afternoon.
4. Do interviews and Q&A Videos
Don’t you want to engage your audience with insightful and exclusive content while conveying information about your industry and expertise? Interview and Q&A videos are the easiest and most effective way to do this. For this purpose, you could interview industry thought leaders, influencers, team members, or even customers. Don’t forget to prepare a list of questions but also keep your fans more engaged by collecting their questions.
You can announce and ask questions through social media like Instagram stories, then compile them to see which would suit your topic or theme. You can also make live solo videos where you can answer real-time questions from your fans.
5. Do challenges
Challenge videos are trending these days, with people recording themselves taking a popular challenge and then posting the content and asking others to try it. These videos can be anything from dances and tricks to pranks, etc., with hilarious results. The famous ice bucket challenge is the most popular example of a challenge video.
Looking for a digital marketing agency in London to help you build a great social media marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
