How to effectively use Hashtags on social media
Effectively use Hashtags are everywhere on social media, but what do these mean and why is it so important to add them in your social media strategy?
What is a hashtag?
A hashtag is a word or a phrase with no spaces in between preceded by a # sign. These are used to connect social media posts to a certain event, trend, news, a TV show, sports, etc. Some examples are:
- #Halloween (happening)
- #PAKvsSA (cricket/sports)
- #Blacklivesmatter (debate)
- #Brexit (news)
- #Thedress (trend – a dress (blue and black/ white or gold) that caused a global stir)
- #GOT (Game of Thrones/ TV series)
Where were hashtags originally created?
Hashtags were originally created on Twitter.
However, they are used on Pinterest, Facebook, Google+, Instagram, LinkedIn, Tumblr, and Vine today.
How do hashtags work?
Using hashtags drive quick views, likes, and shares. Hashtags are the easiest way to make your social media marketing content easily discoverable. When you click on a hashtag in a social media post, that social network will automatically curate and display a feed of other messages incorporating the same hashtag.
Hashtags are intricate details that only a few people pay attention to. Still, it benefits business and gives so much to your advertisement. It may be a little challenging to understand the functionality of hashtags, but once you wrap your head around them and start using them, your brand will become the talk of the town.
Moreover, hashtags are a great source of leads or potential customers. If you are selling hair oils, any social media user can simply type #hairoil in their search bar and your posts incorporating the same hashtag will show up.
Therefore, it is the easiest way to increase your interaction with a particular audience you are targeting for your business. Think of all your target audience looking at your advertisement with a single hashtag in your post.
Here are some ways to use hashtags effectively and give that much-needed exposure to your business.
1. Post specific and easy-to-search hashtags
The easier it is to search, the easier it will be for the audience to find your content. If they are clear, specific, and easy to remember, they are also easier to find.
2. Don’t use a lot of hashtags in a single post
Remember, you want more traffic at your post’s place than the content hiding behind hashtags. This will make your post less attractive, and the audience will want to avoid visiting again. The key to good marketing and business is customer retention.
3. Use trending hashtags
Everyone has heard the proverb, “make hay while the sun shines.” That’s what you will do when using hashtags. Keep an eye out for trending hashtags and make the most of them. Design your post around the same hashtags.
4. Search the hashtag before you use it
When posting a hashtag, always search for the hashtags you will use. Some trending hashtags might have very few interactions, and those looking less popular can bring a huge traffic.
5. Connect your brand with hashtags
Hashtags can connect your brand with many famous or trending topics. Using hashtags is the easiest way to bring like-minded people together, and businesses make the most out of this by advertising their products or services this way. But remember, interactions increase when posting is consistent.
Looking for a digital marketing agency in London to help you build a great social media marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
