How can you improve your social media presence? Small business owners are constantly looking for ways to get attraction, engagement, and leads on social media. Facebook, Twitter, Instagram, Pinterest, and TikTok are the top active social media networks used by businesses for recognition.
However, the real question is, do you have a thriving social media presence? Even if the answer is yes, wouldn’t you love to have got some more engagement? Some more likes, follows, and comments? Especially positive comments and positive reviews?
Therefore, the correct question would be, how can you improve your social media presence? That’s why we have come up with the top 10 tips to improve your social media presence.
Top 10 tips to improve your social media presence
1.Have SMART goal
Having some goals like driving traffic to your website, selling a product or a service, generating more sales and leads, communicating with customers, increasing brand awareness are achievable by establishing an online authority.
However, goals can only become a reality if they are SMART. This is a popular goal-setting framework for business. The questions you should ask for and about your goals are:
- Specific – what specifically do you want to focus on? For example, Instagram.
- Measurable – can you measure your goals? Like reaching 1000 followers in a month
- Achievable – are the goals achievable?
- Relevant – are your goals relevant to your business visions, aims, and values?
- Time-bound – do your goals have a timeline?
Moreover, setting up SMART goals to align your social media activity can guarantee the success of your online presence.
2. Identify Your Audience
After setting up SMART goals, it’s important to identify the audience you are going to apply it to. These may be prospective customers or influencers, but either way, here are a few things you need to study:
- Your audience’s active social media
- The competitors or brands they follow
- Posting schedules of those brands
- Content of those brands
- Voice of those brands
- Tone of those brands
Know your audience by spending some time looking at the brands they love and follow on their social media. This is the competitive analysis that will help your social media presence stand out from the crowd.
3.Engage with your audience
After identifying your target audience and knowing what brands and influencers they follow, try to engage with them. You can do this by taking some action on their social, like liking their image. What you want in return is the engagement. This can be them watching a video, leaving a comment, or clicking on a link. You would want your audience to be as engaged as possible.
Moreover, you need to pay attention to the kind of content your audience finds more appealing or relatable. You can know this by the response you receive on the content you post. This will also tell you where to focus your efforts.
How can you increase social media engagement?
This is a trick question with an easy answer: by providing your audience with an easy action to complete like leaving an answer to a Q&A session on Instagram.
Engagement methods like these are easy and organic ways to get your audience to comment on your social media. You can ask them for feedback, how you can improve your product, and this/that questions if your product has two colors or two designs and same colors, etc.
4.Link Your Profile to Your Website
Another easy way to improve your social media presence is by linking your social profiles to your website. This way, your customers and potential or targeted customers can learn more about you.
5.Create a Social Media Strategy
Are you randomly posting images of your products on your social media? Don’t! Because as a brand, you want to make sure each post that goes on live serves a purpose. You can ensure this by starting a marketing calendar and adding all of your upcoming events, blog posts, and everything else you can in your mind for your business.
Moreover, this will not ensure a consistent posting session, but also help you stay organised and make a social media report at the end of the month.
6.Produce Valuable Content
Our concern stays the same. Are you posting product images randomly? Because you need valuable content to help showcase your business and website. This will bring in more customers and more sales.
7.Optimise your Social Media Accounts
Keywords are not only for your blogs! These tiny savers are also great for your social media. Take some time to learn what your customers are looking up on search engines and integrate those keywords into your posts, captions, and images.
8.Use Hashtags
Everyone is using hashtags on Facebook, Instagram, Twitter, and blogs and websites to bring more people to their blogs or websites. Hashtags are an easy way to look for things that are trending, or things people are talking about.
However, make sure you don’t overuse them. Use 4 to 6 hashtags related to your company and product or services and with keywords people would search for.
9.Give a discount or set a timer for one
Giving a discount, a promo code, a short trial, or a free book to help you earn valuable followers who will stay engaged.
Moreover, you can also set a timer for a discount. This gives a sense of urgency, and your audience will more likely visit your site and social media again and again to not miss anything.
10.Know how to tackle customer complaints
Getting complaints on comments and messages? Tackle it fast and efficiently by responding to them professionally – even if they aren’t.
Furthermore, a solid customer service is more likely to make existing customers come back again and again and leave good reviews for the new and potential ones.
To sum it all up, social media helps businesses boost visibility to potential customers and clients. FBS Digital This helps them know who you are or what your business is all about. If you are a brand or small business, there’s little to no chance you aren’t already on social media.
