How can you use Twitter for Business?
Twitter doesn’t work like Facebook or Instagram because you don’t have to spend time making your Twitter aesthetically pleasing or writing eye-catching hooks. Twitter has become an unavoidable part of inline communication since its launch in 2006.
Moreover, Twitter reaches more than just its followers, as studies have shown that the total number of people going on Twitter every month is nearly three times more than the registered account users.
What are the Twitter statistics?
When using Twitter for your business, you reach a wider audience of non-members who read tweets. This can mean your products are exposed to a wider audience than you anticipated on social media. Twitter is an excellent platform for businesses because people use it widely on the internet. There is an average of 500 million shared tweets in one day, with over 350 million active users daily.
How to use Twitter?
When using Twitter to market your product or service, it is essential to start posting regularly. This is also a requirement for every other social media platform you have business accounts of. But Twitter gives more than it asks. Post regularly, look for what’s trending and add relevant hashtags. Just doing this could engage people towards you quickly.
There is a perfect streamlined approach for using Twitter for business marketing which includes the following key points:
- Optimising Twitter profile for business
- Building a Twitter community for your product or service
- Sharing your business content
- Engage well and respectfully with people inquiring about your business
- Use relevant and trendy hashtags to make your posts more engaging
Now let’s talk about these in detail.
Optimising Twitter for business
Optimising your Twitter for your business means maintaining your profile to make a good and lasting first impression when people come to your profile or look at your brand for the first time. This means:
- Writing a great Twitter bio, that talks about your brand and connects with potential customers
- Add an attractive profile picture or an image of your brand logo
- Add a relevant header image
- Add your website link
- Make sure your Tweets are shareable
Building a community on Twitter
Build a Twitter community to increase engagement on your profile and connections. You can tag people of the same niche, competitors, social media influencers related to your product or service, and friends.
Sharing content on Twitter
Sharing your business content regularly helps increase your business’s reach. Your customers will get to know more about your product or service sitting at home scrolling through their Twitter through your content. Tweet blog links and images that speak about the benefits of your product or service.
Engaging with Customers on Twitter
People always have some queries or questions regarding your services or products. Try to engage with them whenever a question is asked as respectfully and humanly as possible to show them you care.
Write tweets that are fun, interactive, and SEO-optimized
The last important point is making your tweets stand out. For this, you have to make your tweets unique. Keep a robust check and balance of the trends for the day and use them to gain traffic on your profile.
Figuring out when your target audience uses Twitter the most
Find out at what time most people have interacted with your profile, and then make the most of this information by posting at that same time.
Are you looking for a digital marketing agency in London to help you build a great social media strategy? FBS Digital has you covered. Call FBS Digital on 0204 526 5195 or e-mail hello@finchleybusiness.co.uk today!
