How can your brand benefit by taking a stand on social issues? When customers jump to your social media, they want to see you care. Whether it be about racism, the pandemic, or the climate issues, customers now expect brands to have a purpose that they can believe in.
Therefore, brands taking a stand on social issues is an effective way to show their responsibility towards society. Customers look out for brands that reflect their beliefs on awareness and social concerns like environmental issues, unemployment, and racism.
Taking social issues as a brand
As a brand, you must be able to talk to your customers in a way that resonates with their high social consciousness. Is there a cause your brand believes in? Don’t be shy about it!
1. Boost your following by communicating by your values
Are you tweeting about the pandemic, racism, and gender-based injustice on your brand’s Twitter? It might not just be enough as the younger population demands more commitment from the brand as a consumer.
Hence, make sure your brand is loud and clear on what it stands for, their commitment to any cause, and the values on which the protest stands on.
2. Increase revenue
When you take on social issues on your brand’s social media, your consumers are more likely to trust you when it comes to making a purchase. When any new or existing customer can relate to these issues, they will support by buying and driving in revenue.
3. Gain trust and brand loyalty
The COVID-19 pandemic has made the world more conscious about their physical and mental health, as well as economic concerns and family welfare.
Therefore, it’s important that you help alleviate these fears and gain their trust to turn to you. Brands can gain an engagement of more than 60% of consumers, 75% more loyal consumers, and 78% more positive reviewers who will repost or recommend your brand to their friends and family.
4. Raise brand awareness
Social issues have the potential to go viral because people care about a cause, they want to share it far and wide. An example are the campaigns encouraging people to social distance and stay home during the pandemic and hashtag #socialdistancing trending everywhere on the social media.
5. Use your social media reach for good
As a brand, you can use your networks to start a discussion about an issue and pledge your support for a campaign and urge your followers to do the same.
Moreover, millennials increasingly look to make a difference in the world like the opportunity to ‘be the generation to help end the global water crises.’
Looking for a digital marketing agency in London to help you build a great social media marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
