Are you struggling to get the word out about your brand-new business venture? You are not alone! Balancing a marketing campaign’s cost, maintenance, and getting the required results is difficult. Most of the time, the solution to this problem is one of two marketing strategies: paid or organic. But which method is suitable for you? Before figuring that out, let us read what these terms mean.
What is search marketing?
Search marketing is a digital strategy to increase a brand’s presence on search engine results pages like Google, Yahoo, and Bing because 93% of all online experiences today begin with search engines. It drives organic and paid website traffic, helping companies attract and convert new customers who visit their sites.
Organic Search
Organic Search results are the unpaid sections in the search engine results page that are determined based on the content’s relevance to the keyword query rather than because of Search Engine Marketing. A website can take advantage of organic search by presenting the website to Google to be filed and afterward making website pages that depend on specific keywords that the site is focusing on. Organic rank costs nothing but getting to that ranking takes time and effort.
Paid Search
Paid searches are advertisements shown on search engines close to organic search results to make a profit. Advertisements are consistently delivered at the top of a search result or in a left/right sidebar. Paid search works on a pay-per-click model. Paid search is contextual advertising where site owners pay to have their website shown in top search engine results page placement.
How are organic searches and paid searches different and which is better for your business?
The most crucial difference between organic search and paid search is its cost. As you can gather from their names, organic search earns natural results at no cost, while paid search yields directly for prominent ranks. Companies use content marketing and SEO (Search Engine Optimisation) strategies to earn those rankings for keywords, phrases, and topics related to their brand.
In contrast, paid search pays to jump above the organic search results and appear on the first page so that users see it first. Pay-per-click (PPC) is a model where a company pays the search engine every time someone clicks on the ad, increasing visibility, ranking stability, and creating a custom audience.
However, organic search is not heavy on the pocket and ensures the website has credibility. It also brings in loyal visitors but the whole process requires time and commitment to reach the desired results.
Moreover, the outcomes often fluctuate depending on socioeconomic events and seasons. When choosing the right strategy for your needs, you need to consider a few things, like your marketing budget. You can always add both options for more aggressive and high-growth digital marketing.
Contact us for advice on which is better for now and how you can create a bespoke digital marketing strategy. We would love to get you started on the right track! Contact FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
