Setting up a business, launching products or services, and other business-related tasks are a hustle to manage, but a lot more than that is to work to get the word of your business out in the world. Many companies struggle with us mainly because there is already a similar product or service in the market, making it challenging competition, or they have launched a new product that people have yet to learn of. You need to get word of your product or business.
Traffic can be gathered on your business page using two of the most valuable tools: SEO (search engine optimisation) and PPC (pay-per-click). Let’s find out which of the two most used marketing strategies you should go for.
SEO (Search Engine Optimisation)
Search engine optimisation refers to the visibility of your website using specific keywords that enhance your website’s ranking in searches. It is used to gather organic traffic on your business’s web page.
Why choose SEO?
SEO is cheaper than PPC and is an excellent strategy for reaching out to people in an organic way. It can take quite some time to reach your goals, like getting a rank on Google, and the change of algorithm of search engines makes it challenging. SEO needs high expertise and patience. You need to find your target audience and have patience because SEO takes time to show results.
Companies hire SEO experts and content writers to reach their goals, or they can also hire marketing agencies.
PPC (Pay-per-click)
Pay-per-click refers to a form of search engine marketing where you pay a publisher some cost for each clicks someone clicks on your ad. This strategy works best for businesses that use ads to interact with customers.
Why choose PPC?
PPC is used to get quick results. While even good SEO-optimised content may need weeks to see the result, PPC would offer even more than that within hours. So, if you are short on time, go for PPC so your business web page can rank even above the most SEO-optimised content during a PPC campaign.
However, you need a budget to run a PPC campaign, meaning traffic comes through if you pay. Once the payment stops, the traffic parks up and gets stale. Even though PPC gives you a quick result, it has a lower profit margin because you pay for the ads. Therefore, the customers generate traffic, but it does not guarantee that they will buy or order your product or services.
SEO and PPC are critical for all aspects of your digital marketing strategy. Contact our specialists at FBS Digital to learn how we can help you improve your market strategy. Call us at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today.
