What will digital marketing in 2023 look like? It’s a question all marketers have eyes on but don’t have a ride into the future to check out the top digital marketing trends because strategies are continually evolving. Things are moving so fast for digital marketing agencies that a new digital marketing trend will come before you even know it.
1. A seamless social shopping experience
Social media is the most important part of any digital marketing strategy. With social media channels like Instagram, YouTube, and TikTok rising during the pandemic, finding your desired products or services has always been challenging. These social media channels have replaced their brick-and-mortar counterparts and offer customers online shops where they can shop, pay, and leave feedback from their couches.
Moreover, studies have suggested that social shopping (or social commerce) is expected to reach $1.2 trillion globally by 2025. This is nearly three times faster than traditional e-commerce.
Therefore, creating a seamless customer experience where platforms work behind the scenes to enable customer payments without leaving social media apps will account for 62 percent of global social e-commerce revenue in the next three years.
2. All focus on customer satisfaction
No matter how much marketing trends evolve, one thing is to stay the same forever – the customer is always right. Making customer satisfaction one of their highest priorities is essential for any business to grow because it is no longer about convincing people to buy from you but about providing fantastic customer experiences that will keep people returning for more.
Marketing almost takes care of itself when you focus on building a positive business culture and providing excellent service. Making relationships with customers that drive loyalty is worth every penny you spend. As management experts point out, a mere 5 percent boost in customer retention increases profit by 25 percent.
3. Interactive Content Marketing
Many marketing professionals are turning towards interactive marketing content to better engage with the target audience. Based on the information, interactive marketing content is almost 23 percent more effective than traditional content – which is how the following digital marketing trend will be.
A few benefits of interactive content:
- It helps in enhancing the user experience
- More response and social shares from user
- Additional engagement with the users leads to more brand awareness
You can invite your target audience to connect with your brand with interactive marketing content such as quizzes or polls. Another good example of interactive marketing is engagographics, which can make boring infographics much more interactive and provide users with the relevant information and facts they are looking for.
4. Forget about third-party cookies
Marketers have long known about the third-party cookie’s planned expiration in 2022 (now pushed out to 2023). Google decided not to gather this data due to privacy issues like how brands know customers’ online activities and not knowing what brands are doing with this data.
Studies show that people believe their data is not as secure as it was five years ago, and 81 percent say that the risk of their personal data getting somewhere without them knowing is far greater than its benefits. Advertisers in the future will need to find alternative ways to find a target audience. Marketers must understand how to increase revenue with a first-party data strategy like email marketing.
5. Email Marketing is the new scene
Email addresses act like the ultimate first-party data. When you have permission to use someone’s email in a campaign or marketing, under GDPR, you also have permission to upload that onto advertising platforms like Google, Facebook, Twitter, and LinkedIn as a de facto cookie. This means email marketing is going to be crucial in 2023. Therefore, formulate an email marketing strategy that ties in with your marketing activities and the most from your first-party data.
Looking for a digital marketing agency in London to help you build a great marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
