Social messaging apps allow marketers to connect with people one-on-one by creating impactful, personalised touchpoints. Research why and how people want to connect with your brand. This will help you choose the right apps to talk to your audience. Do they want a quick response to a frequently asked question? Do they need help using your product or service?
Moreover, most apps are easy to use and offer free-of-cost voice calls, video calls, and chat options. It has become easy and cost-effective for people to communicate, especially in areas where unlimited text message plans are either unavailable or costly. Your business must take advantage of these social messaging apps because it’s one of the best and easiest ways to connect with your audience and reach valuable leads.
But how do you find the right social messaging app to add to your digital marketing strategy? Here are 5 options available to your business.
Top 5 social media messaging apps for marketers
1. WhatsApp
WhatsApp Business is the most popular messaging app worldwide and essential to modern marketing and customer care strategies. Whether your customers have an issue with their order or are looking to buy something new, WhatsApp streamlines messaging is the one convenient place people turn to. With WhatsApp, you can make a call or live chat, employ chatbots on the app if you face many messages, and use digital catalogs to help customers discover your products and services.
2. Instagram Direct Messages
Instagram has taken business dealing to another level with its aesthetically pleasing look and Instagram direct messages (DMs), allowing users to connect one-on-one and in group messages. DMs don’t require a separate app or account and have features like built-in GIF and sticker galleries, filters, effects, drawings on photos and videos, and video calls and voice chat options.
3. Messenger
Messenger is a social messaging app attached to Facebook and a separate app to make messaging even easier. Connect your Facebook account to this app, and you can start messaging with your audience’s Facebook accounts. You can send text, photos, emojis, GIFs, and stickers, integrate chatbots, send automated reminders and order confirmations, and simply provide better customer service.
4. TikTok Messaging
TikTok messaging is integrated into the app like Instagram’s. The social media channel has around 1 billion active users and has a unique messaging option that allows the recipient first to accept your request before you can message them. It also offers an automated response option for business accounts that lets you acknowledge people sending you messages before accepting them.
5. Twitter direct messages
Are you using Twitter for your business? Then you must already be using Twitter DMs to communicate with your customers, employ chatbots to provide exceptional customer care and use the built-in GIFs, sticker gallery, and emojis.
Are you looking to drive more traffic? We analyze and enhance your website and boost your social media presence. Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
