Social media usage is one of the most popular online activities around the globe. How many of us can say that we don’t spend hours just scrolling through our Facebook and swiping left on Instagram reels? Around 4 billion people use social media worldwide, making social media platforms an essential part of marketing for all sorts of businesses.
Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest are popular social media channels for brand development and marketing. But with so many options, choosing the right one for your specific brand takes time, especially when there is not a single platform that’s best for all businesses.
While Facebook has been extremely popular for brand promotion, it’s not always ideal for every customer. Here is our pick of your business’s top 5 social media platforms.
1. Facebook
Facebook has nearly three billion monthly active users, making it the world’s most popular social media channel. Most online businesses have Facebook pages because of their legacy status. Who is your target audience? Find out if they are actively using Facebook, and then build your network.
What can a Facebook page do for your business? It can drive traffic to your website, engage with customers, deal with customer feedback and reviews, build a strong relationship with them, and run advertisements for your target audience at a relatively low cost.
2. Instagram
Instagram has over a billion monthly active users, but it is more popular with younger audiences, unlike Facebook, that’s more popular among older audiences. This visual-driven platform has the power to please your audience and keep them hooked more aesthetically. With Instagram photos, you can create a library of visual content.
Moreover, the Live feature of Instagram Stories, Reels, IGTV, and shoppable feed lets you engage with your audience and share brand insights.
3. LinkedIn
LinkedIn was just a professional networking site, but now it is a hub for recruiting, thought leadership, employer branding, and generating business leads through organic and paid advertising. Any brand with a LinkedIn page is perceived as professional, respectable, reliable, and legitimate to potential customers and employees.
Moreover, LinkedIn allows targeted search so you can approach your potential clients precisely. You can also do so much organically on LinkedIn to boost your brand’s discoverability.
4. Twitter
Twitter content is short but still mighty and great for engaging with its users. You can spark controversy with only 280 characters or less and has its 192 daily active users respond to you.
Moreover, the platform requires a meagre effort in design and copy, but you will need to post or retweet often to appear in people’s feeds because the lifespan of a tweet is very short. Customers love it when a brand responds to their tweets and expect fast responses to complaints on Twitter.
5. Pinterest
Pinterest is an influential and popular social media platform with over 450 monthly active users who are actively using the platform to find new ideas, products, or services. This is the chance for you to step in and let them see you!
Moreover, this top-of-funnel platform is heavily searched for with keywords, not brands. This means you need to optimise your content effectively. Though this platform isn’t quite popular among B2B brands, there isn’t a reason why you shouldn’t use it as a lead-generating channel for your blog.
Do you need help determining where to add social media channels to your digital marketing strategy? FBS Digital is a digital marketing agency in London that helps businesses build a great social media strategy. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
