Are you using social media to drive sales, connect with your customers, build a company’s brand, and drive website traffic? If you aren’t, you are missing out! Social media marketing is a powerful way for businesses to hold three significant components of marketing: connection, interaction, and customer data.
However, it can take time to determine where to focus your efforts with so many platforms or channels. So, let’s talk about the top 5 most important considerations so you can choose the best channels for your business.
1. Identify your audience
If you answer yes, half of your homework is done. Otherwise, do your research. Here are a few questions to help identify your audience.
- Who is your customer?
- What are their ages?
- What are their genders?
- What is their income?
- What is their education level?
- What are they interested in outside of your product and service?
Now build out a profile of your audience using the answers to these questions.
2. Define your goals
It’s time to define goals. You can set three goals before working on your social media marketing strategy.
- Grow your brand awareness – to spread the word about your products and mission
- Increase your traffic – link your social media channels to your website to increase traffic
- Promote your products or services – to drive leads and increase sales
What do you want to use social media marketing for? To drive sales by attracting potential customers!
3. Find your audience
Your goals are set, so it’s time to start looking for your audience. Spend time looking at the users’ demographics on each platform to determine how active your audience is. Different age groups use various social media channels. You will find more younger users active on Tik Tok and Instagram compared to Facebook.
4. Work on your content
Each social media channel requires different types of content. The styles, sizes, and requirements are different for each. For example, you need to focus more on images on Instagram, and videos on youtube and Tik Tok, while Twitter needs words to impress. With Facebook, you can play around with pictures and captions. Therefore, create photos, short videos, and blog posts in a way that makes your potential customers stay tuned for more.
5. Research how your competitors use social media
Competitive research will help you stay ahead of the game. Know your competitors and monitor what social media they are the most active on, what kind of content or posts are performing well (so you can work on your content), what kind of reviews their posts are receiving, and how many postings they are doing on a daily or weekly basis.
Lastly, understand that the ability to drive sales from specific user populations is a growing business just as social media usage grows, and it would be foolish to stay behind and not reach a wider audience to promote your product or service.
