Valuable and engaging content is the best weapon to attract and lead an audience to your business to increase revenue. For this, all your content must reach the audience in a way that feels natural and organic but also so persuasive that it makes them want to buy your product or sign up for your services. Content marketing helps businesses do this – attracting, engaging with, and delighting your target markets.
But you need to optimise your content marketing for higher conversion rates. There are many practical and strategic ways you can do this, like using search engine optimisation tools that help your website gain visitors. Advertising on social media is another highly effective means of content marketing for higher conversion rates.
A higher conversion rate is all your business needs to generate good revenue, irrespective of your business. Therefore, we have compiled our top 5 tips to organise and optimise your content marketing strategy.
1. Customer satisfaction survey
Know your customers’ needs, and they will tend to yours. The easy way is to interact with them on social media channels like Facebook or Instagram, asking them how they like your product or services and leaving a review. Another great way is to ask them to fill in a customer satisfaction questionnaire, asking them what your business needs to change to perform better. This way, you will gain their trust and know how your product is doing in the market and what changes should be made in the next batch. Word of mouth is a free advertisement, so positive reviews are more likely to increase sales.
2. Call to action
A call to action is a short prompt that encourages or invites the audience to take some action desirable to your business, such as signing up for your email newsletter or clicking on a webpage. This will keep the customer engaged and your business running.
3. Informative website design
A well-designed website sends a great first impression, is easy to use, attractive, and aids your search engine optimisation (SEO) strategy. It also shows credibility and builds trust. Your website needs to be compatible with all electronic devices, such as mobile phones, tablets and desktops.
4. Mention famous authority figures
Buyers like to have a few recommendations before hitting the checkout button. Let them not go anywhere else and provide it on your website, so they make up their mind about your product or service on the recommendation of a celebrity or an authoritative figure.
5. Effectively using pop-ups
Pop-ups can be annoying but beneficial. It is a love-hate relationship because when pop-ups appear, they can be essential or irritating. There are some dos and don’ts for popups. Your website’s popups should load quickly, be of proper size, and have a visible cancel choice.
Are you looking for a marketing strategy to maximise conversions and increase ROI? Talk to FBS Digital today at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk for a game-changing digital marketing experience right here in London!
