Top 8 Must-Have Marketing Tools for smooth business growth Are you a small business looking to promote your brand and connect with potential customers on social media and other digital platforms? You need a digital marketing strategy or a good marketing agency in UK to bring in more traffic and drive sales. But more importantly, you need the best digital marketing tools like apps and software to help you plan, collaborate, and implement your digital marketing strategy.
Digital Marketing Strategy and how do these tools help?
You might be thinking, how can I manage all the moving pieces of my social media accounts “by hand.” This will take hours and hours of manual labour, and is such a waste of energy – electricity or human alike.
Therefore, you can consider dedicated digital marketing tools that will allow you to schedule posts on time, publish more meaningful content, track your results, and meet your big-picture business goals. These tools will make your efforts more efficient and convenient. Check out our tops pick.
The top 7 Digital Marketing Tools
1. HubSpot
HubSpot is used as CRM (Customer Relationship Management) and CMS (Content Management System), and for executing almost every other marketing strategy like email marketing, blogging, social media, building landing pages, and as an analytical tool to review KPIs (key performance indicators) to help you grow your marketing strategy.
2. Canva
You can create professional-looking graphics like social images, CTA (call to action) buttons, and infographics for free (there is a paid version with amazing templates as well) on Canva. You will find hundreds of templates, clip art, and fonts and you can easily customise your project with it.
3. SEMrush
SEMrush is a staple SEO tool that allows you to track the position of your priority keywords, explore new keywords to rank for, and brainstorm content ideas.
4. Optimizely
With Optimizely, you can test edits to your web pages (especially landing pages) and tune your site for performance. It is a great tool for visual creation and audience targeting and experimentation.
5. MailMunch
Does your marketing strategy focus on list-building? Get MailMunch today and engage with leads through email marketing and landing page. This goal-based tool will allow you to separate your audience based on how often they buy and customer demographics so you can work with information.
6. Hootsuite
We love Hootsuite because it allows us to easily plan, create, and schedule all our social media campaigns. This easy-to-use top-rated social media management software allows us to manage all social media accounts at one place, lets us monitor all social media performance, and let us view and reply to customer messages and queries on those linked accounts directly from Hootsuite’s Inbox.
7. Mailchimp
Mailchimp is another great marketing platform that focuses on email marketing campaigns. In short, use this to create professional emails with pre-designed templates, engage with your customers, drive sales, and track all marketing campaigns in real-time.
8. Trello
To manage a project effortlessly and effectively, your team needs to stay on the same page as you. Trello let’s you do that and manage your projects to save your time and frustration. Are you still emailing your team members to collaborate with them? Then you must be suffering from frustration of confusion and missed deadlines. With Trello, you can post your work before publishing so your team can review them, and you can make changes before it goes live.
Are you looking to drive more traffic? We analyze and enhance your website and boost your social media presence. Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
