Businesses today need consumer trust more than ever because online shopping seeks a reputation, and reviews play an essential role in commercial success. Studies suggest that an impressive percentage of consumers trust product reviews, and a few good reviews can make a huge difference!
When people start talking about your products and their performance, you need good review management software to collect, manage, and showcase customer reviews. Let’s talk about the top 5 online review management tools for your organisation by evaluating the top options on the market today so you can add one of these to your marketing strategy.
1.Birdeye
Birdeye is a customer experience platform to help you get more reviews and turn those reviews into a competitive advantage. When someone buys your product, this software will take them to a review site to leave feedback.
As a small business owner who manages everything on your own, this tool can help you access every review for every location, every source, and all in one dashboard.
Moreover, you can create surveys to capture real-time feedback. This will help you understand your customers better. With Birdeye, you can amplify online reviews across Google, BBB, Facebook, and over 200 other review sites.
2.Review Trackers
Review Trackers is a unique review management system. You can drive acquisition and retention strategies with this online review management tool. Its core features, like review collection, competitor tracking, media monitoring, and alerts, make it a top performer.
Moreover, you can get detailed performance analytics, review widgets, review requests by texts on your phone, and insights into how your brand compares with competitors regarding review performance. This information can help you drive revenue. With Review Trackers, you can collect online reviews from over 100 third-party platforms, including Google, Facebook, Yelp, and TripAdvisor.
3.Trustpilot
If you are a medium to large-sized online business, Trustpilot is a great tool for you to connect and build trust with customers. With Trustpilot, you can collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales.
Moreover, you can monitor and manage your referrals and online reviews, collect positive and negative reviews, and create widgets from your best ones. Your website viewers can see the most positive ones on the front page when they visit you.
4.Rize Reviews
Rize Reviews offers flexible targeting, custom brand messaging, personalised email campaigns, and automatic review monitoring. Adding this tool to your marketing strategy can help you share online reviews using any device and provide easy access to users across multiple channels and platforms.
Moreover, it has a widget for displaying customer feedback, pulling in reviews and ratings from Google, Facebook, and the Better Business Bureau (BBB). You can choose to display the aggregate review score. It also integrates with primary business tools such as Salesforce, Zoho CRM, and LinkedIn.
5.Podium
If you are a local business, Podium is an excellent customer engagement platform that can help you manage your online presence. Podium is a SaaS software that enhances the customer experience and assists with local SEO so you can reach a wider audience.
Moreover, customers are encouraged to offer feedback on products and services through its online review generation feature. It also provides SMS marketing, webchat, and payment processing.
As a small business owner, successful online review management can be complex. However, you can empower the entire process with the right technology and a well-structured review management plan.
Looking for a digital marketing agency in London to help you build a great marketing strategy and look at online reviews for you? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
