Inbound marketing is assisting potential customers in finding your business before they are ready to buy their desired product or service. However, making contact early on can lead to a brand preference, resulting in sales for you.
The process is simple and requires much less effort than most marketing tactics. Its focus is solely on attracting your target customers by accompanying them throughout the entire process, from the moment they first encounter your brand until they become loyal customers while building meaningful, lasting relationships with them.
What are the benefits of Inbound Marketing?
We understand that traditional marketing is outdated and no longer attracts modern buyers. This is why we focus on reaching your target audience through inbound marketing. With inbound marketing, you can attract the right audience with valuable content, develop your brand, establish yourself as an industry leader/industry authority, increase your sales without selling, and provide your customers with help and support to make the right decisions with their purchase.
Five Tactics of Inbound Marketing:
To better understand inbound marketing, it is important to know its five tactics. Let’s learn about these marketing tactics in detail.
1. Attracting Traffic
The first step is to attract users to the brand’s website. Instead of generating more and more visits of no value, concentrate on bringing quality users to the website who match your ideal client profile or buyer persona.
2. Conversion
You want a user to leave their information after visiting your website so that they become a lead. To do this, you need to offer them test demonstrations and meetings or interact with them via phone or chat. The goal will always be to obtain their data and add it to your database so you can communicate with them about your offers and alerts.
3. Marketing Automation
This inbound marketing pillar is based on systematising the process of communicating with leads until they become customers. You can do this by employing techniques like:
- Lead scoring
This method is based on developing an evaluation system that allows you to assess the likelihood of a lead based on their interest in your product or service
- Lead nurturing
This method is based on the score and leadership characteristics. You create campaigns to send relevant information to your contacts based on their interests and needs to speed up their purchase process.
4. Loyalty
It doesn’t stop at successfully converting a lead into a customer. You must also persuade this customer to stay with you as long as possible through strategies like newsletters, special offers, etc. Keeping a customer is less costly than getting a new client from scratch and just as important as getting a new one.
5. Analysis
An inbound marketing strategy is only complete if it includes a plan for measuring and analysing results. You will need to define the KPIs (key performance indicators) and the most relevant metrics to determine your strategy’s success.
Lastly, don’t forget to establish periodic controls to analyse the results and adjust previously established actions to boost your inbound marketing strategy.
