A business needs to use a social media platform wisely to have all operations run at their full flow. Companies that do not use social media platforms well and gain full benefits are more concerned about posting frequency and speed. In contrast, they should be more worried about the content they are posting and the strategies it requires.
Social media fails are dangerous for any business because of the ripple effect it causes. Even a minor mistake in a social media platform can cause irreparable damage to the company because social media does not let mistakes go unnoticed. Everything on social media is breaking news.
Why does a social media platform fail?
There are reasons why your social media platform fails when your company is at a mistake, but there are also times when the social media platform is at a mistake. The worst nightmare for a social media marketer is not when they are at error but when their social media platform is down.
What happens when a social media channel is down?
Facebook, the most extended social media platform, was down in March 2019. It was major because Instagram and WhatsApp are connected to it, which means these were also down, and that too for several hours. In other words, three of the biggest social media platforms were down simultaneously for hours.
A digital marketer needs to be prepared for this kind of situation. Should your business be down the way these social media channels were? Here is how you can handle such a situation.
What to do when social media is down?
The first step when facing a social media outage is to determine whether it is your personal outage, a local outage, or a massive one where that social media platform server is down in the whole country or region. You can check this by restarting the browser or asking a friend who does not live there for the latter.
When you find out the actual issue, or if the news has told you the estimated time, it can get back to you. You should use this time to prepare for the social media platform along with keep checking if that social media platform is up or not. So, when it comes back up, you know what to do to avoid losing your progress.
The third step is to let your audience know that the social media platform has failed. Use this as an opportunity to show your audience that you care about them. Slip out email notifications or a blog to reassure your audience that you will soon be back.
Then finally, when everything is sorted, and the news is still hot, seize the opportunity and relate something from your business to it so it may jump on its train and go along until the word is irrelevant.
Every negative has a positive, you need to find it, and it helps a lot in the long run because events like these will occur in the future, and one should be prepared for it. Adding these in your social media marketing strategy can help you tackle when the problem arises.
Looking for a digital marketing agency in London to help you build a great social media marketing strategy? Whether you are starting fresh or revamping your strategy, FBS Digital has you covered. Call FBS Digital at 0204 526 5195 or e-mail at hello@finchleybusiness.co.uk today!
